Annual search trends on Yandex.Maps

Every day, the Yandex.Maps app responds to more than a million search queries made in Russia. Nearly half of them are searches for various organizations: where the nearest ATM or produce stand is? what’s the fastest route to the civil records office?  where a given market?  church, or museum is located, etc? By looking at how search demand for different organizations fluctuates over the course of the year, one can get a sense of how user interests change with the seasons.

Russian Search Marketing, an online publication of Yandex, has studied search queries from Russia’s “millionaire cities” in 2017, and figured out which types of organizations garner the most interest each month.Read More

See the full scoop over at East-West Digital News: