French ecommerce turnkey startup Diatly raises €2 million


Diatly, a Paris-based ecommerce company, has raised €2 million from Breega Capital, M Capital Partners, Day One Entrepreneurs & Partners, Courtin Investment, and a number of business angels.

Diatly, formerly known as The French Talents, is a turnkey solution for connecting brands to marketplaces for sending out product catalogues. It’s currently working with more than 800 brands and 60 marketplaces in Europe.

CEO Martin Gentil describes the company as “software with a service”.

He explained, “meaning a tech solution that doesn’t require a deep technical expertise of the brands we’re helping and which doesn’t leave clients helpless when they’re facing issues. By working daily with brands and marketplaces, Diatly has developed a clear vision of the process and obstacles within the industry.”

The new funds will be invested in European expansion, developing a new interface, and growing its team from 40 to 55 over the next six months.

“We want to change the game in Europe by creating even more value for brands and marketplaces, thanks to our passionate and proactive team,” added Diatly president Julien Platel.

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