Facebook and Sony Music sign deal, Era Istrefi among others to benefit from it

Kosovo’s superstar Era Istrefi, famous for her hit “BonBon” which recently hit 500m viewers on YouTube, is among the many artists part of Sony Music, who will benefit from a multi-year licensing deal announced today between Facebook and Sony/ATV Music Publishing, which lets people upload and share video from Sony/ATV artists on Facebook, Instagram, and the Oculus Rift platform.

As part of the agreement, musicians will receive royalties for the use of their songs. Exact terms of the deal were not disclosed, but the publisher’s “songwriters will now benefit from the use of their music on Facebook,” Sony/ATV CEO Martin Bandier said in a press release.

“We’re excited to work with the largest music publisher in the world to bring amazing songs which deepen connections between friends and fans,” Facebook Head of Music Business Development and Partnerships Tamara Hrivnak said in a statement. “Sony/ATV is a true leader and an absolute champion of writers in the digital space, and we’re thrilled to work with them as they grab new opportunities by the horns across all of our platforms.”

These licensing agreements are a big step toward combating copyright infringement issues on Facebook, but also allowing musicians in Sony Music’s catalog to earn royalties from Facebook and Instagram posts.

Era Istrefi, is among the selected artists of Sony Music who will potentially earn from this deal, among other famous names like Jennifer Lopez, Beyonce, Sia, Shakira, Calvin Harris, etc. She’s part of Sony Music, which together with Sony/ATV sits under the ‘Sony Entertainment’ umbrella, whereas Sony Music is home to various famous artists, while Sony/ATV is home to music publishing with a catalogue of more than 3 million copyrights, ranging from songs by iconic names including The Beatles, Bob Dylan, Michael Jackson, Carole King, Queen and The Rolling Stones to contemporary superstars such as Taylor Swift, Pharrell Williams, Lady Gaga, Kanye West, Pink, Sam Smith and Ed Sheeran.

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